Compression

I’ll be honest, I’m a bit concerned with how compressed our release schedule is this month - songs out April 7, April 14, and April 21. It’s suggested these days to release a new song every 4-5 weeks. (Yeah no problem let me just turn out a new idea once a month because that’s regular at everybody’s job right? To create something new from scratch every 28 days… you all do that right?) With all this music coming out so soon I’m a little afraid that releases will step on each other’s toes and that audiences may start to feel a little fatigue when I’m pushing all this product constantly, but that’s part of the point of starting the label and releasing music under four different names. It gives us the opportunity to build four separate audiences that only overlap when they come to see that it’s the same people in all these acts. We’ll see how it goes. “Boom” by Roe’s Garden, out Friday April 21.

-J.P.