Corporate Re-Org.

The New York Times loves the corporate “reorg”. I’ve solved the crossword puzzle 270 days in a row - hold your applause until the end please - and I would feel safe saying that “reorg” has been an answer 5-7 times a month. That‘s a lot of shuffling to make the pieces fit.

That’s what I’m thinking about here. Not so much in terms of personnel: it’s me and Understanding here full time. We don’t have the money to expand our workforce nor do I think that’d be the best allocation of funds if we did, but we need to take a different approach to achieve the growth and awareness we’re seeking here. This is natural, I hope, when you start a new business. It’s risky, and things don’t work sometimes, but you take the chance and then you adjust when you see where you land. The important thing is we’re meeting our deadlines in terms of music, but we need to shift our approach in terms of marketing and social media. We need to divide our time better to produce more quality music and expand into video as well. We need to get people to want to spend time with us, and time is a highly valued commodity these days.

We’re about to spend the month of July on the road, traveling the country. I think it’ll be a nice chance to have fun and see new things, get a little rest, and also get some fresh air and fresh ideas. When we return to LA we’ll be changed people and will have altered our approach in a hopefully meaningful way. Here’s to keeping moving.

-J.P.