For Who? For Whom*?

I think I’ve been pretty transparent here about the ongoings of business at Beautiful Idiots LLC. If it’s good, I try to appreciate that moment, and when it’s bad, I definitely complain about it. I think it’s important to be honest, so I try to maintain that ideal on this forum.

Which leads me to the thing I was thinking about in the shower today. We took a meeting yesterday which led to a four hour conversation about the future of this company - what it is, how it will look moving forward, and how we continue to grow and refine. For the rest of the day there was a lot of noise in my head, and it’s still too soon to make sense of some of it or make any final decisions.

One thing I’ve been stuck on is timing. I’ve also said many times that the current schedule we’re on lasts one year. It’s August 15. Our first release was January 13. Some simple math leads you to find that it has not been one year yet. The thing I’m struggling with now is knowing that we need to make a change, but trying to decide when those changes should be implemented. I keep asking myself, should we pivot immediately? Does that show adaptability? Should we finish what we started first? Is that kind of perseverance more valuable? Does an abrupt change make us look like we don’t know what we’re doing?

I don’t know. I think I’m landing here: If Understanding and I feel like it’s better to finish what we started and do what we agreed to do before we make any changes, we do that. If we decided we want to change immediately instead of going further down a path we know we’re going to turn off, we’ll do that. And that’s all there is to it. We were the only ones here when we started this thing, so we only have to answer to ourselves.

Do it for yourself.

-J.P.