Refresh

I had an idea either this morning or last night to write about something that at the time felt quite profound to me but I’ve forgotten what I came to say. Maybe it’ll come to me. Instead, I’ll let you in on some things that we’ve been doing over here since we got back to work.

Understanding is revamping some drums for one of the upcoming Roe’s Garden tracks and he’s sketching out another one. We’ve got 21 tracks to finish for the calendar year, but we’re in good shape. That number should almost half by the end of next week.

In the meantime I’ve been working on Spotify Canvases for new releases. They take me longer than I’d like but I’m getting better. I also put together a series of ads we’re going to run on Instagram with the help of my sister, Olivia. I’m excited to see how this first run affects our streams and our reach, but I’ve already got two or three more series ideas for sponsored content that we’ll experiment with after we get this first round of results. Finally, I revamped the website because if we’re going to run ads, I’d like people to actually land on something worth their while. Every page got a makeover, and I think over time even those will go through more iterations as well.

So maybe none of these things are the final step, but they’re all steps in the right direction, and I’m trying to zoom in so we can start to make some incremental growth. Little gains compound, and that’s all we can do right now. It’s good to be back in the swing of things, back on my normal diet, back at home. Things are shaping up nicely for the final push.

-J.P.