We’re So Back
2025. Who would’ve thought we’d make it this far? After a year of rapid succession releases in 2023, we took 2024 to plan for the future, which is now the now. I talked about it a lot when I was posting here regularly, but we often fell short of our goals in terms of reach and growth. Our team, which was effectively myself and Understanding, seriously lacks in digital marketing skills. So we took some time to reflect and try to develop a plan that we can execute better this time around.
In our first go, I was thinking that if “a rising tide lifts all ships” I figured why not put as many ships in the ocean as possible? I’ve come to the conclusion that I was wrong. We didn’t have the time, energy, or resources to develop support multiple projects simultaneously, and also, it’s just really confusing to anyone that might be interested in what you’re doing when you say “oh, it’s actually three different artists… but we’re all the artists.” Silly me, making things hard on myself. Classic Joe. This time, we’re trying to keep it simple. Which honestly, isn’t always so simple, but that’s just like, my opinion I guess.
Our goal for the year is this: recoup on the publishing advance we received some years ago, which gave us the opportunity to start this outfit in the first place and to do it as independently as possible, so we can have leverage when we get to sit down at the table.
With that in mind, I’m proud to present Making Music with Beautiful Idiots, a YouTube series we’ve been working to develop since September of last year. The terms of the experiment are as follows: every week, Understanding and I write and record a new song in one day. The next day, we sit down and reflect on the process - what we liked or didn’t like, what we learned, where we imagine the song, what’s going on in the world and in the studio, etc.. I cut both parts together and voila, Making Music with Beautiful Idiots. Our hope is that you laugh, learn, or listen, or maybe you do all three. It’s a longer form that allows us to be ourselves and have fun and ideally it will bring about more opportunities to make music with more people and give our songs places to live.
I hope you enjoy. I’ll be here every now and then, probably every week, maybe a little less. Whenever I have something on my mind. In the meantime, be easy on yourself. Give yourself a little grace. Watch our first episode if you want 11 minutes of escape. Subscribe to the YouTube channel if you think we can help. Love y’all. Glad to be back. Talk soon. Click on the photo to go watch the video.
-J.P.
