Control Yourself!

That’s what I’ve been saying all day. Understanding’s sister sent surprise donuts to our house yesterday. It takes literally everything in me not to eat all of the donuts in one sitting. Every time I walk by the table I see the box of Krispy Kreme’s calling my name. The crazy thing is I don’t even really like Krispy Kreme like that. They’re definitely not my favorite donuts, but sweets are my weakness. I had one at breakfast this morning. Very out of character. I’m determined not to let them get the best of me again. At least not for another 24 hours.

What’s happening here? The idea here was to chronicle the life journey of our business as Beautiful Idiots. Lately it’s just me talking to the void, about how badly I want a donut. Is that business? Keeping your focus on the things you need, and resisting temptation at every turn? Can I always turn a random moment into a learning lesson?

I think I can. I think I can do anything. Are you keeping up? We’re moving fast because the world moves fast. Time waits for no person, they say. Discipline will take you where you need to go, don’t give in to the donut. The reward will be worth it. It might even been worth two donuts. That’s a nice return on your investment. Business.

-J.P.